Regional Sales Manager

What is the Role?

We're seeking a full-time, ambitious, energetic and hungry Regional Sales Manager to help grow its retail sales business in the New England area. The RSM will report directly to the CEO and will be an integral part of the Loco sales growth. This role is responsible for identifying new market opportunities as well as developing and maintaining relationships with retailers and distributors. The RSM will manage a small sales team and work directly with the co founders to drive sales in the New England region.

The RSM will plan and execute a go-to market strategy that will increase customer loyalty, distribution growth, and company profitability. This position requires a self motivated, organized, energetic, and creative person with sales experience. The Regional Sales Manager will work primarily in the field in the New England area.

Responsibilities

• Grow sales and distribution in territory including new and existing channels
• Execute short and long-term sales objectives and strategies for market
• Develop retail priorities to provide clear direction for sales field team to drive action at retail
• Help manage relationships with customers, vendors, and distributors
• Call on key accounts in the area to ensure distribution, ordering, programming, brand familiarity, staff training and proper visibility
• Willingness to get your hands dirty in the field
• Develop and maintain sales contact with all major customers and new prospects
• Schedule and conduct distributor team meetings to inform and educate sales representatives of brand standards to optimize sales performance
• Submit and review a weekly account report, monthly calendar and sales planner
• Manage all sales expenses and budgets for market/region
• Build a pipeline of prospective new accounts that help in achieving the overall annual plan
• Perform retail store visits on a weekly basis, managing internal databases of stores/new accounts as well as 3rd party partnerships with shared goal of increasing retail visibility and drive sales
• Support with new customer setup forms and ongoing promo submissions
• Ensure planning and implementation of sales programming in all markets
• Ensure POS and other marketing assets are utilized in the field with correct programs; participate in the development of program specific POS
• Ability to manage and help build small sales team in the region
• Comfortable working in a self driven environment and willing to travel within the region and occasionally travel outside of the region

Qualifications

• At least 3-5 years business/sales experience within the CPG industry
• Expert knowledge of concepts within the sales function and basic knowledge in other areas, such as sales operations, supply chain, and marketing
• Working knowledge of trade promotion management and customer business impacts
• A strong communicator both verbally to build retailer relationships, and in writing to accomplish follow up
• Existing strong relationships with wholesaler management, and chain accounts in the New England area
• Ability to function effectively in an intimate, entrepreneurial business environment and can work well with or without supervision
• Objective-oriented, focused individual who needs little direction or supervision
• energy and enthusiasm are critical
• Potential to manage 1-3 direct reports
• Able to be on the road most of the time, owns a vehicle, work nights and weekends

Apply Here

Area Sales Manager

What is the Role?

We are seeking a full-time, ambitious, energetic and hungry Area Sales Manager to help grow its retail sales business in the New England area. This role will be responsible for both opening new accounts as well as managing and growing existing store performance and relationships. As an Area Sales Manager, you will play a critical role in growing the Loco brand throughout your territory. This position requires a self motivated, organized, energetic, and creative person with some sales experience. The Area Sales Manager will work primarily in the field in the Boston area. 

Responsibilities

• Develop and Maintain an organized list of key accounts in the assigned territory
• Clearly own 40-50 influential accounts and ensure we are driving growth and development with these customers
• Sell Loco to retailers in coordination with local distributors and brokers
• Call on key accounts on an ongoing basis to review in-store priorities
• Help grow the business by gaining new points of distribution, shelving, and merchandising in assigned stores
• Sell creative displays in prime locations within the store to maximize sales and brand awareness
• Regularly visit and meet existing store accounts to build and grow strong relationships, in store placement, promotions, marketing support, and reorders
• Be the passionate face of the brand in the market, educating buyers, store managers, partners and customers about Loco
• Build displays, make the brand look its best and ensure POS materials are in the correct spots
• Work with our distributor partners, educate them about Loco, and support performance in market
• Assist with all sales tactics and initiatives including but not limited to Chain accounts, working with DSD distributor sales reps, independent accounts, in-store demos, merchandising, display building, route rides, local field marketing events, and distributor blitz’s both in home region and external regions

Qualifications

•  1-3 years of sales experience; within food or CPG preferred
• Strong Customer service, interpersonal and communication skills
• Energetic selling skills and passion for meeting new people
• Creative presentation/public speaking and premium selling skills are a must
• Innovative and creative in approaching accounts and expanding business
• Ability to formulate and execute account strategies
• Ability to work independently as well as part of a team
• Must be willing to travel to key territory and have a valid drivers license
• Must be able to use basic features in MS office suite (Excel, Word, Powerpoint)
• Happy  to travel outside key territory when required and ability to work flexible hours when needed

• Must be motivated and competitive

   

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Field Marketing Manager

What is the Role?

Loco is seeking a full-time, ambitious, energetic and creative Field Marketing Manager to help grow its brand awareness in the New England area. The Field Marketing Manager will report directly to the CEO and will be an integral part of making Loco a household name. Loco is looking for help in managing all aspects of field marketing from in-store POS, demos, end marketing events. In a startup environment, everyone will wear many hats, and Loco is looking for a strategic and creative, yet scrappy and willing to roll up their sleeves Field Marketing leader.  The Field Marketing Manager will work primarily in the field in the New England area.

Responsibilities

• Lead sales support efforts with range of responsibilities from trade spend tracking, merchandising, and in-store demo programs
• Manage, grow, and improve our brand ambassador program (Store demos, local events, tradeshows)
• Collaborate with marketing on various projects to build brand awareness
• Ensure POS and other marketing assets are utilized in the field with correct programs; participate in the development of program specific POS
• Work closely with founders and sales team to create our field marketing plan and execute across all disciplines including in-store, digital & social, and events.
• Assist in organizing and executing marketing events
• Conduct tastings and create unique customer experience to increase brand awareness, build customer loyalty, and ultimately drive in store sales
• Help manage relationships with customers, vendors, and distributors
• Comfortable working in a self driven environment and willing to travel within the region and occasionally travel outside of the region
• Willingness to get your hands dirty in the field

Qualifications

• At least 1-3 years CPG startup/natural food/bev industry with skills in both marketing and sales
• Ability to function effectively in an intimate, entrepreneurial business environment and can work well with or without supervision
• Experience with consumer promotions and field events
• Objective-oriented, focused individual who needs little direction or supervision
• Energy and enthusiasm are critical
• Potential to manage a small team of brand ambassadors
• Able to be on the road most of the time, owns a vehicle, work nights and weekends
• Ability to work flexible hours including nights and weekends
• Excitement to grow a brand from the ground floor

Apply Here